1980: PALAC is officially registered with the SEC.
1985–1987: LICAP is formed, then renamed to LIAP.
1989: LIAP and PALAC merge to create PLIA, uniting the life insurance industry.
1995–2000: Major global insurers enter: Aetna, Jardine CMG, ING, Pru, Zurich, Generali, Sony Life, AXA, New York Life, Nippon, MetLife.
2002: Variable Life (VUL) products are introduced, combining protection and investment.
2009: PLIA membership becomes mandatory (IC CL 2009-24).
2010: Microinsurance launched (IC IMC 2010-01); RA 10001 cuts premium tax from 5% to 2%
2014: E-commerce guidelines introduced (IC CL 2014-47).
2015–2016: Bancassurance rules (IC CL 2015-20), conglomerate structure (IC CL 2016-53), and Medical Information Database (IC CL 2016-54) launched for better risk management.
2020: Remote selling is institutionalized (IC CL 2020-109).
2022: Takaful (Islamic insurance) introduced (IC CL 2022-04).
2023: Financial Consumer Protection Act takes effect (IC IMC 2023-01).
2025: Another IFRS17 extension to 2027 (IC CL 2025-04).
PLIA celebrates its 75th anniversary — decades of protecting Filipino lives!
President's Message
Welcome to the website of the Philippine Life Insurance Association, Inc. (PLIA).
Established in 1950, PLIA is the umbrella organization of all life insurance companies operating in the Philippines.
The life insurance industry protects the lives of Filipinos, while providing financial security, including health, savings and investment instruments.
The industry is an active contributor to the country’s social and national development, through its significant investments in government bonds and securities; the insurance and corporate taxes that it adds to the national coffers; and the Corporate Social Responsibility programs that it undertakes.
PLIA has been working tirelessly to increase the public’s awareness about the services and benefits of life insurance as we believe that a well-informed insuring public is one key dependency to enabling significant improvement in the insurance penetration rate in the country. This is in support of the thrust of the government towards financial inclusion. It is also our duty to ensure the consumers’ rights are upheld as well as maintain the highest ethical standards in the conduct of life insurance operations. The association also endeavors to foster harmonious relationships among its members.
As you navigate our platform, we hope that you will have a meaningful experience with the PLIA website, including securing essential information about life insurance, the Philippine life insurance industry organization, the importance of the products and services that it can provide, as well as contents on our upcoming events.
Wishing you all the best!
Rahul Hora
President
Life Insurance Industry Contribution to Society and Government
As the industry pursues its mission of providing Filipino families with financial protection through the benefits of life insurance, it significantly contributes in various means to society and the national government.
Taxes Paid Going to Government Coffers
Insured Lives Protected
(51% of population)
Invested in Government
Securities & Bonds
(60% of total
industry invested assets in the
capital market)
Benefits Paid to Policyholders
Dividends Paid to Policyholders
Individuals Employed Nationwide Across 926 Branch Offices
Agents Empowered with Rewarding Careers
